In an increasingly changing and competitive world, having a good communication window with consumers is vital. One of the key points to improve customer relations is to have efficient and attractive portals and applications. Today’s software development allows any business to benefit from what previously only the big players could afford.
The importance of the meeting point
Nowadays, many of the contacts that a customer (potential or regular) has with a company are made digitally. This includes mobile applications, web pages, touch terminals… Or any other digital support.
All of these touch points have one thing in common: software development that facilitates communication between consumers and businesses. In order to maintain and improve the relationship with customers, it is essential that these supports have some basic characteristics.
The main one, and the reason why many of them may abandon one solution for another, is usability. It is vital to have user-friendly, adaptive systems that are easy to use and make it easier for consumers to purchase goods or services. In addition, it is important that these systems are able to adapt as quickly as possible to changing usage trends. These changes are occurring at an ever-increasing speed.
In addition, it is essential that the solutions be robust and easily scalable in the event of business growth. Not being able to react in time in any of these aspects inevitably leads to a loss of competitiveness and, in the worst case, to a drift of customers to competing products.
The cost of traditional development
The time and personnel needs required to launch an application are not few. In traditional software development there are different roles that must be fulfilled to move any project forward.
This method of work means that the development time often takes longer than desired. From functional analysis, technical analysis, database administration, UX/UI development, application development… All as independent steps, poorly interconnected, with little teamwork and that end up lengthening project times.
Projects that are also not very flexible and that admit few changes once they have been completed. This often means that when the development is finally completed, the initial requirements have changed. It is therefore easy for the final product to no longer meet the current requirements.
In order to improve customer relations, it is therefore necessary to invest more and more resources (economic and personnel), which ends up becoming a headache for organizations. However, technology has advanced enough that this is no longer a problem.
Low code helps improve customer relations. | Photo: Ketut Subiyanto.
Customer relationship can be improved with low code
To overcome all the disadvantages of traditional programming, systems are evolving towards another type of programming: low code. There are many advantages that low-code development brings to companies when it comes to improving customer relations. The main one? An unprecedented capacity for development and adaptability.
Low-code development requires far fewer resources (up to 90% less) and is much faster (up to seven times faster than traditional programming). This means that from the identification of the need until the solution is available takes much less time. And having the solution ready in less time means getting there before the competition or reacting in time in case they are the ones who got there first.
In addition, the system used to develop low-code solutions allows them to be adapted and modified during development without significantly affecting the projected times. Even more. Once the development is finished and launched, modifying it is much easier (and above all faster) than with traditional programming.
And what impact does all this have on improving customer relations? Basically, any business that requires a communication portal with them will be able to have it ready in less time, will be able to adapt to new requirements faster and, in short, will be able to adapt to the market practically in real time.
And talking about customers is just the tip of the iceberg. It is also possible to improve the development of internal applications, with suppliers, vendors… An endless number of possibilities that the new development techniques, represented in the low code, are able to offer.